Creating design solutions that help your business grow

Strategy and planning

For any design solution to work, we have to understand your goals. What are you trying to achieve? A bigger presence in the market, increased sales, better lead generation? Whatever it is you want, whatever the next step is, planning is vital and it involves meeting, talking and most importantly, listening. Once GS2 Design understand exactly what your targets are, we can then start to create a strategy for your business.

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Logo and branding

Branding isn’t just for the big boys. A strong identity is invaluable whatever the size of your business. A well designed logo can be eye-catching, fun, striking and full of personality. It can speak volumes about you and get you noticed ahead of your competitors.

The very process of creating your brand helps you decide on the messages you’re trying to communicate. Putting that brand into practice allows you to communicate those messages – clearly, simply and logically.

Using both print and digital, we ensure your branding is consistent, beautifully presented across all media – and constantly working hard for your business.

Design for print

Print might be traditional but it certainly isn’t old hat. Printed material lasts. It works with and enhances your digital marketing and it gives you the opportunity to engage, and keep on engaging, with both existing and potential customers.

In 1999, we started our business designing for print and we still love it. We love the look and feel of it and we love the smell of it! And we’re not just talking litho, digital or screen. We do so much more. We print onto PVC, rubber, wood, metal, plastic and glass – almost anything is possible. (In fact, talking of old hats, we’d even print on to one of those if we thought it would help your business).

Whether you need a brochure, business cards, a point of sale item or a direct mailpiece, we’ll make sure your printed material is just perfect.

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Responsive websites

Competitors are never more than a click away, so a website has to be engaging and easy to use. Your website should draw people in, and keep them there with fresh, interesting and original content. It should help you develop and build a relationship with potential customers. And it should make it easy for them to contact you when the time is right.

Depending on your business needs and your budget, GS2 can provide the right solution – from a well-written and well-designed prominent online presence to a complex e-commerce site that showcases your products to a global market.

Website hosting

A hacked website can be a disaster. It often results in the site being suspended from the major search engines and that can make a serious dent in your sales figures and look bad for your organisation.

We take the responsibility of web hosting seriously, and we use an off-site UK-based specialist provider to keep our clients’ websites safe. Protective protocols are used to ensure security and minimise the chance of harmful threats and attacks.

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Email marketing and social media

We live in a world bombarded by social media. Communicating with your customers can be a potential minefield. Emails and updates need to be personalised and segmented so that you’re delivering exactly the right messages to your audience. Communications should be regular enough to keep you in the forefront of potential customers’ minds – but without the receiver feeling bombarded.

Get it right then email marketing and social media are superb ways to promote yourselves, generate customer loyalty and improve brand recognition.

We can support you by creating a robust online marketing plan – delivering the right messages to help you engage with your customers.

Advertising, point of sale and exhibitions

Experienced in all kinds of media, we create advertising solutions that enhance sales and reinforce our clients’ presence in trade press, newspapers and magazines. From concept to delivery, we can write, design and produce the perfect ad for you.

Point of sale items can be created from all kinds of materials, from cardboard and plastics to glass and foam. They’re a creative way of promoting your brand and your products both indoors and outdoors – and they look great!

Use them at trade fairs and exhibitions to work in synergy with your exhibition graphics, banners, flyers and posters – which GS2 can also design for you.

Signage, vehicle branding and liveries? Not a problem. We can create eye-catching graphics for your fleet to give you maximum exposure around town.

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Product packaging

Packaging needs to be practical and durable as well as a perfect fit for the product it holds. Well-designed packaging should engage with the heart of the brand, speak volumes about your product and make sure it’s instantly recognisable among the other items on the shelf.

We can design from scratch, advising on appropriate materials – and work with you to reflect what you want to say about your product. We can also assist in re-designing your existing packaging to give the product, and your brand, a completely new lease of life.

Signage

Signs are vital for driving new custom for all businesses, whether a new start-up or an established corporation. Frontage signs are in operation 24 hours a day, 365 days a year, spreading your message to anyone and everyone who ventures past. It is clear that, as a form of advertisement and promotion, signage is without a doubt a very effective means of reaching your target audience of potential customers.

More than just signs – GS2 Design are able to assist with digital and vinyl graphics, wayfinding, fabricated letters, wall coverings, full shop fascias as well as large scale totems – talk to our signage specialist today.

Signage, vehicle branding or wrap? Not a problem. We can create eye-catching graphics for maximum exposure around town.

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Professional photography

Across both print and digital, a considered and professional photographic style can be a vital contributor in elevating your brand above your competitors. Lighting, set design, locations, styling, the right angles – these are all intrinsic parts of any photoshoot and we can manage and direct it to make you and your products look amazing.

Whether it’s items in a booth, models in a studio or photographs of people in an office for your website, we can set up a photoshoot that really makes a difference.

And we’re also experts in digital image retouching. From image enhancement and colour correction through to full simulation or transformation, GS2 Design can professionally restore, create or improve your images.

Copywriting

Content is vital whether you’re creating a website, a company brochure, blog articles and social media updates or a series of email marketing communications. Talking to your customers directly, giving them clear messages, using language they’re comfortable with – it all helps to build, develop and sustain relationships that last.

Good copy sells your brand and your products – and positions you as a company to do business with.